Page 52 - 期货和衍生品行业监管动态（2023年7月刊）

期货和衍生品行业监管动态

小时的冷静期，给予其考虑投资决定的时间。上述措施与其他高风险投资的制度

类似。

新的社交媒体指南支持了 FCA 在 2023/24 年度业务计划中提出的两个核心

承诺，即减少和预防严重损害，制定和测试更高的标准。

Social Media Guidance Set for Revamp (2023/7/17)

The FCA plans to take another significant step in its work to combat illegal and

non-compliant financial promotions.

The proposals for new social media guidance will modernise the information firms

should use when promoting financial products or services online. For example, the FCA

is consulting on extending its guidance to reflect the current ways social media is being

used to advertise financial services and products.

Lucy Castledine, Director, Consumer Investments at the FCA, said:

‘We’ve seen a growing number of ads falling short of the guidance we have in

place to stop consumer harm.

‘We want people to stay on the right side of our rules, so we’re updating our
guidance to clarify what we expect of firms when marketing financial products online.

‘And for those touting products illegally, we will be taking action against you.’

The FCA has been ramping up its scrutiny of online, often illegal, financial

promotions, recognising the significant increase in notoriety of ‘finfluencers’ and the

potential for consumer harm taking place online.

The FCA has also teamed up with the Advertising Standards Authority to help

educate consumers and influencers about the risks involved in promoting financial

products. This work has included an infographic, roundtable discussions and live events

to build up awareness of the harm that can take place.

FCA engagement has also helped secure changes to the advertising policies of

several Big Tech companies to only allow financial promotions that have been

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