Page 56 - 期货和衍生品行业监管动态（2025年11月）

期货和衍生品行业监管动态

certain persons are at risk of crossing the line. The identities of these persons are

therefore not published. MAS’ early intervention aims to mitigate risks to the public,

and deter any errant actions that may result in regulatory breaches.

Following our letters of advice, the content creators concerned have since deleted

and edited the relevant content, including the reference to one-on-one coaching. They

have also adjusted their practices.

To build greater awareness among the content creator community, MAS recently

published two sets of guidelines: one for content creators and another for financial

institutions when they conduct digital advertising activities (“FI guidelines”). These

are in addition to existing guidelines published in 2019, which provide examples of

activities that would constitute provision of financial advice.

MAS will continue to monitor developments and provide guidance to content

creators, including what may constitute providing financial advice. MAS will also

work with financial institutions to implement the FI guidelines to manage risks

associated with digital advertising, including the use of content creators. While the FI

guidelines take effect on March 2026, MAS expects financial institutions to

implement them progressively in the interim to achieve full alignment by the effective
date. Even before the FI guidelines come into effect, MAS may still take enforcement

action against content creators who provide financial advice without a licence.

https://www.mas.gov.sg/news/parliamentary-replies/2025/content-creators-providing-

unlicensed-financial-advice

19. 新加坡金融管理局与英国金融行为监管局宣布建立金融领域人工智能合作

伙伴关系（2025 年 11 月 12 日）

新加坡金融管理局（MAS）与英国金融行为监管局（FCA）宣布建立英国

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