Page 51 - 期货和衍生品行业监管动态（2025年9月）

期货和衍生品行业监管动态

The Monetary Authority of Singapore (MAS) today announced initiatives to

promote responsible online financial content sharing and advertising. MAS has

published new Guidelines on Standards of Conduct for Digital Advertising

Activities (“Guidelines”) to establish expectations for financial institutions on

responsible and professional digital advertising practices. MAS has also issued

a guide for online content creators .

Digital platforms, including social media, have increasingly become sources of

financial information for consumers. With their broad reach, these platforms are able

to reach the retail public to facilitate financial education and enhance understanding of

financial concepts. However, such platforms can also amplify misleading or

inappropriate content that can lead to consumer harm. Content creators who are

unfamiliar with legal requirements may be inadvertently conducting regulated activity

and infringing regulatory requirements.

Guidelines on Standards of Conduct for Digital Advertising Activities

Following a public consultation, the Guidelines establish safeguards that

financial institutions are expected to adopt to manage risks associated with digital

advertising. They apply to all financial institutions and their appointed third parties,
including online content creators. Key safeguards include managing the challenges

and limitations of digital media, ensuring clear disclosures, as well as setting

appropriate policies and procedures to monitor digital advertising activities. The

Guidelines are effective from 25 March 2026.

MAS & ASAS Guide on sharing financial information online

To guide content creators on responsible financial content creation, MAS has

collaborated with the Advertising Standards Authority of Singapore (ASAS) to

develop a guide on “7 must-knows when sharing financial information online”. It

covers key considerations when creating content - such as when a licence from MAS

may be required, steps to take before promoting an entity’s products or services, and

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