Page 58 - 期货和衍生品行业监管动态（2025年6月）

期货和衍生品行业监管动态

investment ideas from them, and conducting thorough due diligence on any

prospective investments before committing,” Ms Leung added.

SFC’s supervisory actions

On the supervisory front, the SFC commenced a thematic inspection in April

2025 to assess securities brokers’ compliance with applicable regulatory requirements

when engaging finfluencers and digital platforms to market financial products and

services. The scope of the inspection ranged from reviewing selected securities

brokers’ due diligence to evaluating their monitoring of finfluencers and digital

platforms to ensure that they are not involved in any unlicensed activities or improper

practices.

As part of its supervisory efforts, the SFC plans to issue guidance to licensed

corporations outlining expected standards when engaging finfluencers and digital

platforms for marketing purposes.

SFC’s enforcement actions

The SFC has undertaken a broad array of enforcement actions against unlawful

finfluencer activities, including suspending the licence of a finfluencer who was

criminally convicted for providing investment advice via a chat group beyond the
scope of his licence, as well as commencing criminal prosecution against another

finfluencer for unlicensed regulated activities.

As part of its pro-active regulatory efforts, the SFC pressed an overseas virtual

asset trading platform to stop targeting the Hong Kong public by terminating affiliate

arrangements with finfluencers, as well as engaging social media platforms to remove

social media posts and profiles impersonating public figures and promoting

unauthorised investment products. We also disrupted an event conducted by unlawful

finfluencers through a search operation, during and after which we issued

cease-and-desist letters to these finfluencers.

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