Page 57 - 期货和衍生品行业监管动态（2025年6月）

期货和衍生品行业监管动态

投资者的防骗意识和抵御能力。

SFC Joins Global Regulatory Effort to Curb Activities of Unauthorised

Finfluencers (2025/6/6)

The Securities and Futures Commission (SFC) is joining regulators across the

globe to curb activities of unlawful financial influencers (finfluencers) who are

putting millions of social media users at risk by touting financial products or services

illegally.

Recognising that unlawful finfluencer activity is a global phenomenon that often

transcends borders and that international cooperation is vital to countering this

problem, the SFC and other members of the International Organization of Securities

Commissions (IOSCO) are participating in the “Global Week of Action Against

Unlawful Finfluencers” during the week of 2 June 2025.

This initiative involves regulators using a combination of supervisory and

enforcement powers to disrupt illegal activities of finfluencers, coupled with

educational schemes and consumer awareness programmes to remind investors the

risk of investing after encountering misleading content from finfluencers.

Ms Julia Leung, the SFC’s Chief Executive Officer and Chair of the IOSCO
Asia-Pacific Regional Committee, said: “The SFC fully supports a globally

coordinated and multi-pronged approach to addressing the growing phenomenon of

unlawful finfluencers and their wide followings on social media. Working in concert

with our regulatory counterparts will enhance the SFC’s own effectiveness in

safeguarding market integrity and protecting the investing public through supervisory

oversight, enforcement actions and investor education.”

“As part of our education efforts, we must emphasise the importance of personal

responsibility. Investors should serve as their own first line of defence by verifying

the regulatory status and trustworthiness of the finfluencers, critically evaluating any

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